Most startups are missing out on data’s full potential. Discover how to use it to tell stories that the media — and your target audience — will truly care about. Get a blueprint to become the narrator of your market’s most thoughtful and thought-provoking stories.
There’s always an audience for new insights. We’ll show you how to take full advantage of opportunities like newsjacking and trendspotting and give you a six-step action plan to develop realistic goals, the highest-quality data, and the most interesting narrative.
Ian Lipner
Senior Vice President, PR & Content
Ian Lipner is a senior communications leader with deep experience in B2B and B2G tech. A SVP at Firebrand, Ian is focused on strategy, messaging and positioning, and media and content strategy.