How to Stand Out with Data

Grab journalists’ attention, skyrocket your awareness, and grow your brand affinity with our advanced guide to data-driven storytelling. Learn why today’s best PR strategies lead with data, discover how to make your brand’s point of view more relevant and authoritative, and get a six-step action plan to maximize your results.
Firebrand: How to Stand Out with Data. Ebook


What's in How to Stand Out with Data?

Most startups are missing out on data’s full potential. Discover how to use it to tell stories that the media — and your target audience — will truly care about. Get a blueprint to become the narrator of your market’s most thoughtful and thought-provoking stories.

There’s always an audience for new insights. We’ll show you how to take full advantage of opportunities like newsjacking and trendspotting and give you a six-step action plan to develop realistic goals, the highest-quality data, and the most interesting narrative.

Introduce new audiences to your brand
Lead the conversation with unique points of view
Develop an always-on PR strategy

About the Author


Ian Lipner

Senior Vice President, PR & Content

Ian Lipner is a senior communications leader with deep experience in B2B and B2G tech. A SVP at Firebrand, Ian is focused on strategy, messaging and positioning, and media and content strategy.