Startup marketers want to make data-driven decisions about how their programs are performing.
But attribution is complex - and unless you have it set up correctly, you run the risk of making the wrong decisions. That’s why we’ve put together this primer on attribution.
Morgan McLintic
Principal, Firebrand
Morgan McLintic is the founder of Firebrand. With over 25 years’ experience in the tech sector, he advises clients about their marketing and PR strategy. Prior to Firebrand, he was the founder of digital communications agency, LEWIS in the US, growing it to 250 staff and $35m revenue.