A Startup's Guide to Attribution

Learn how to track the performance of each of your marketing channels
and to see how they influence lead conversion.
Attribution ebook


What's in the Guide to Attribution?

Startup marketers want to make data-driven decisions about how their programs are performing.

But attribution is complex - and unless you have it set up correctly, you run the risk of making the wrong decisions. That’s why we’ve put together this primer on attribution.

What is attribution-1
Learn what marketing attribution is and how to measure it
Develop framework-1
Understanding attribution frameworks and models
Understand the mix-1
See how to interpret result to adjust the marketing mix and budgets

About the Author


Morgan McLintic
Principal, Firebrand

Morgan McLintic is the founder of Firebrand. With over 25 years’ experience in the tech sector, he advises clients about their marketing and PR strategy. Prior to Firebrand, he was the founder of digital communications agency, LEWIS in the US, growing it to 250 staff and $35m revenue.